Critical Report – Introduction

The Walt Disney Company, valued at $142.92 billion (Forbes 2014), is renowned for its fairy tale storytelling, particularly princess narratives symbolized by its iconic castle. However, the portrayal of female characters in Disney princess films has sparked controversy amid the rise of feminism and scrutiny of gender stereotypes. Debates surround the perpetuation of stereotypical ideologies, with contrasting views on sustaining gender-based stereotypes in film (Lacroix, 2004). This report examines and compares Disney Princess portrayals over time, concluding that later princesses exhibit fewer stereotypes but still face limitations. Those challenging traditional roles are depicted as self-sufficient heroes, yet the Disney Company, aiming for mainstream appeal, reinforces success by giving princesses masculine qualities.

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